This zoo is divided into climate zones. The park consists of six themed ‘worlds’ in total, of which three climate zones. Guests enter the park via the ATLAS Theatre. Directly behind the entrance is the Compass square with the entrances to the three climate zones: Jungola, Serenga, and Nortica. Via Serenga you can access the sixth theme world, Animazia. Besides the climate zone division, they pay attention to thematising and shows, attractions, and ambient music. From the viewpoint of animal welfare, they picked species that have a social life style, and that can be kept in relatively large groups on large spaces in the park.
The logo of the park consists of a globe with several wild animals, a compass, and an aeroplane. Three species are pictured in the logo and are representative of the theme world in which they are housed: the Asian elephant (Jungola), the lion (Serenga), and the polar bear (Nortica).